Below is an overview of each academic specialization.Īudience Analytics: The Audience Analytics specialization requires 37 credit hours of study.
#PRINCIPLES OF MARKETING UF HOW TO#
Students learn how to use a range of digital tools and platforms to identify marketplace patterns and trends and communicate those findings effectively. Students may select from a specialization in the following areas:
The total credit hours vary from 33 to 37 credits, based on academic specialization. The Master of Arts in Mass Communication is a career-focused program that emphasizes digital proficiency through eight different specializations. Students are able to access all of their course materials through Canvas. UF uses the Canvas learning management system for their e-Learning platform. These sessions are usually held in the evening so that working students can attend. For classes that have synchronous (i.e., live) sessions, students meet online for lectures using Zoom video conferencing software.
The program uses both synchronous and asynchronous instruction. The degree can be completed entirely online and offers numerous concentration options. With more than a dozen research facilities, 67 county Extension offices, and award-winning students and faculty in the UF College of Agricultural and Life Sciences, UF/IFAS brings science-based solutions to the state’s agricultural and natural resources industries, and all Florida residents. University of Florida (UF) offers an online Master of Arts in Mass Communication through its College of Journalism and Communications. Contact her at mission of the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) is to develop knowledge relevant to agricultural, human and natural resources and to make that knowledge available to sustain and enhance the quality of human life. The results of that collaborative work can be found at (Jessica Ryals is the sustainable food systems agent for UF/IFAS Extension Collier County. Our vision is to help address some of the distribution challenges that many growers face getting their products to consumers and support other regional agricultural food businesses that are so important to our local economy. The ultimate goal of this brand is to encourage Southwest Florida residents and visitors to choose food and beverages that come from Charlotte, Collier, Glades, Hendry, Lee and Sarasota counties. The SWFL Fresh campaign came as a result of the assessment. To help get farmers back on their feet after Irma, UF/IFAS Extension agents collaborated with producers and industry experts to assess the state of small to mid-size farmers to determine what actions, public or private, might result in increased profitability for farms in the region.įarmers of the 21st century understand the necessity of marketing and branding and suggested a brand for the region that could help them stay on their feet financially. Following the shocking loss of crops and equipment, governments in Southwest Florida decided something must be done to protect family farms and community providers that would help our producers be more resilient. The idea for “SWFL Fresh” came after the devastation brought to regional farms by Hurricane Irma in the fall of 2017. Right now, we are helping farms create their public profiles on the website and applying for funding for a marketing campaign. Most importantly, area farmers and local consumers guided the brand development. Partners along the way included Priority Marketing, the Florida Gulf Coast University Agribusiness Center and EatLocaLee. “SWFL Fresh: Taste the Local Difference,” as the campaign is called, was developed by UF/IFAS Extension and the regional planning council. The idea for the campaign goes back to damage caused by Hurricane Irma, but the coronavirus pandemic moved up the timeline for the marketing in a hurry. More: Florida breweries allowed to reopen taprooms if food trucks are onsite More: Scientists are on the trail of a mysterious disease that devastates lettuce crops To meet those desires, UF/IFAS Extension Collier County is working with the Southwest Florida Regional Planning Council to launch a new marketing campaign to urge consumers to buy and eat food grown in the region. That’s good news for our residents and visitors, many who seek out locally grown food. Southwest Florida is home to a wide range of agricultural commodities, and our farmers are producing some of the freshest fruits, vegetables and seafood you can find.
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